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| China fingerprint lock market demand for the development of eight |
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When we use the fingers touch the fingerprint acquisition window, in front of the door will automatically open. If this pointing the lens door on the past, we could not believe that this is a science fiction movie camera, or doing Nankeyimeng. However, the fingerprint recognition technology has made the impossible a reality.
The world's richest man, Microsoft founder Bill Gates once had predicted: "Biometric technology, namely the use of people's physical characteristics, such as fingerprints, iris recognition and so the identity of individuals, will be the IT Chan Ye Wei Lai years, an important innovation." As biometric technology for fingerprint identification, fingerprint lock for the carrier is applied to the real life embodiment. Lock in the United States and Europe have developed to a certain extent, as a measure of the level of quality of life and life indicator. However, China still in the initial stages of developing fingerprint lock, trends show the demand for a new round.
The first major needs: durability of
Since ancient times, our basic understanding of the locks is required durability of it can. Durability of our basic needs on the fingerprint lock. Because, who does not want to just installed a fingerprint lock today, tomorrow, could not wait to re-put a new one.
According to expert studies of biological research data, the probability of the general population is 5.0 billion fingerprint repeat one, and people long after the age of 8, the fingerprint is basically the same shape, then the fingerprint is unique and not replicable. In fingerprint technology to provide reliable and accurate identification, and can be re-set and remove fingerprints, based on a fingerprint lock measure good and bad quality and safety, mainly in the life of the lock, the door may be extended durability of the natural the useful life. This is not just the price of fingerprint lock generally higher than mechanical locks and lock installation will have many inconvenient factors.
In particular, is now faster pace of life, the mind has been busy working with the flood of information cumbersome, if the door is not durable, often this kind of problems, but also in exchange for a fight to go, then the high-tech fingerprint lock but will become a burden. In fact, we can ask a simple question, why install a fingerprint lock, durable and can be saved a lot of insecurity because of the trouble. This is five thousand people since the lock of the mind awareness.
Mental cognition highlights the durability of demand, a measure of a fingerprint lock with the security level of good and bad standards. Lock durable way as we choose. This point has a "lock century" high-end fingerprint lock on the American Keylock shown, the life test up to 40 million or more, a very clear strategic intent to position itself as the durable fingerprint lock, showing its long service life characteristics, to meet the needs of the Lock and durable.
The second major need: universal
Now, China fingerprint lock market, mainly used in construction projects and some high-end places. However, the fingerprint lock can be mechanical lock, password lock, inductive lock door after the representatives of another generation, naturally to the universal trend.
Fingerprint development trend of the reason why there is popular is because of other mechanical lock fingerprint lock, password lock, inductive lock Comparison: safe, non-reproducibility, can be memory, and can be unlocked in public, carrying high, never be lost, theft and strong. Moreover, the fingerprint lock has become a symbol of high quality life.
Now, the market as long as the high-end low-end foreign brands and domestic brands in the main. Relatively consumers, fingerprint lock, or similar to the luxury, the awareness of the fingerprint lock is not high enough to be generally in the stage of education.
Popularity in the market, most fingerprint lock brands are focused on engineering projects, on the popularization of basic civil market gaps, like the traditional mechanical lock in the retail and civilian markets, there is a great big space. This large building materials market through visits, hardware market, hardware store, etc., can be found in mechanical lock also played the leading role, fingerprint lock is only sporadic in some high-end building materials center.
Not inspire universal demand, given many investors the opportunity to enter the brand with the fingerprint lock. The key is to grasp the business opportunities with the mechanical lock fingerprint lock the price of different needs: Lock your common than mechanical locks or even hundreds of times a few times, no doubt hinder the development of a universal fingerprint lock barrier. However, the fingerprint lock universal trend is irreversible.
The third major need: fashion
Fashion is the sign of the times. Fingerprint lock, as new tools to change the way of life, constantly leading the quality of home life and space fashion.
This is mainly reflected in the fingerprint lock on the process structure and design creativity. In particular the appearance of foreign Lock brand, popular with harmonious color lines, so we gently point every day, from the feel we are enjoying a fashion feast.
If the fashion industry to create a fashionable garment, then the fingerprint lock is the lock industry pioneer fashion. Fashion is worn on the body, so we feel fashionable elements in the jump; the fingerprint lock is installed in the door, let's enjoy the fashion bit by bit into the life.
The United States, South Korea, Israel, outstanding high-end brands, emphasizing fashion designs, materials used in the technique to go beyond the Yi Ban locks 材料. Fingerprint lock, according to a U.S. high-end branding, its design is to invite international celebrity fashion design, fashion show its pursuit to satisfy the fashion needs of the people's efforts.
However, the fashion applied to the fingerprint lock, the process has certain limitations, like a colorful fashion can render to. Therefore, the fingerprint lock is a stylish development will not be popular, but proprietary technical innovations. Here in particular, hopes to Lock enterprises to realize the importance of this.
Fourth requirement: intelligent
In China, real estate or economic development of pillar industries, while promoting the intelligent real estate, is the fingerprint lock to a major demand for intelligent development.
As China's urbanization process is accelerating, China's real estate boom will not be weakened, but as a property matching products - fingerprint lock, naturally have their own development. Any real estate projects, have consistently stressed the notion that intelligent home, use of fingerprint lock, naturally lead to increased project the image of the project implementation to the details of the package, and express the other housing markets high project quality .
This is the fingerprint lock in the project so popular. Of course, there are smart phones, smart furniture, etc. are the trends in catalytic intelligent. So we had an understanding, that intelligent products is good, on behalf of the user's identity and status.
This is a multi-stimulate demand trends. Whether the project in order to achieve the improvement of their intelligence, or civilian life, the pursuit of intelligent enjoyment. Lock intelligent trend in China is inevitable. Otherwise, many fingerprint lock brands are smart in promoting the concept, unfortunately without a good grasp of the core elements of intelligence.
The fifth largest demand: an early warning of
Conflicts exist, we can not ignore the existence of contradictions give up preparedness. Fingerprint development of early warning, though not the most important factor in the development of fingerprint lock, but can be dangerous in the conflict when we do a good job preparedness. This is the fingerprint lock in the embodiment of a feature.
According to Maslow's hierarchy of needs theory of human expression, a sense of security is the basic needs of humanity. So now a lot of rich people lack a sense of security, the demand of a number of early warning functions and settings to achieve their own security. This adds to the fingerprint lock a particular special function become necessary.
In addition, a number of natural disasters and the existence of uncontrollable factors. Such as room temperature than when the human body can withstand, fingerprint lock and open the door with the natural functions of the report, have demonstrated that people with early warning based on the fingerprint lock needs.
This may lead to a very interesting problem that can fingerprint lock with differentiated characteristics, will naturally do better on brand building. Because the opportunity to create a new category in the present.
Sixth largest demand: diversification
Lock style that many are relatively simple. A South Korean brand of fingerprint lock, actually there is only one style, when consumers need to see more than a color when the second product to basic can not find.
Although there is a corresponding shape to the brand and single items, but when a consumer does not like the look of silver, the brand has basically lost sales role. This may be the previously mentioned process can not break through the problem.
Diverse needs of many domestic brands are doing well, especially in appearance, not only to create children Zodiac fingerprint lock the category, and can have different styles and different colors, so that consumers can be greatly enhanced selectivity.
This is to remind the fingerprint lock inside the brand, not the more styles the better, but the dynamic information of the market, combined with the cognitive characteristics of their consumers, in different stages of development of different types, constantly with new styles to replace the original style , so that consumers feel are diversified.
Seventh largest demand: convenience of
Facilitation is already reflected in the advantages of fingerprint lock, but consumers from physical products to experience the scene should feel easy and convenient. This is the leap from quantity to quality of expression.
Lock from the product in terms of convenient advantages, you can not carry keys, farewell to the era of the key open the door; there any key, and naturally not forgotten a key, can not find the key, the key is lost trouble.
However, consumers want to switch the moment the door, fingerprint lock will give consumers more convenient of experience. This is the fingerprint lock companies attach importance, especially in the open civilian market, if demand does not pay attention to the existence of facilitation, then store the image does not render a scene experience in the function, consumers will not be able to recognize that fingerprint lock bring added value.
Consumers have told us that it was two different times, fingerprint lock is not only convenient in the functions of a trend, but also to have a convenient scene experience the value of the performance. People need psychological sense of superiority.
Eighth Requirements: Brand
Brand consumption is inevitable, fingerprint lock is no exception. As the most recent phase of fingerprint lock brands are focused on projects, but most rely on the project is relationship marketing, so most of the fingerprint lock is not business-branding power.
Although a low interest rate lock products, fast moving consumer goods is not as well received by consumer concerns. But branding is essential. In branding, the United States, Keylock, South Korea's Samsung, the Israeli model Emperor music are at a high price mainly focused on creating high-end fingerprint lock brands; the first Jill is, economic fingerprint lock for the concept of point, ADEL is from "Your lock experts" trying to transition to the "Your fingerprint lock experts" Ya Seya recently created a smart anti-riot propaganda lock, etc. category.
Also, the credibility of marketing, with the Olympic gold means the code, Puluobake with the nest, have also shown good momentum of development of the brand, but the lack of meaning of the expression of the brand.
In particular, there is huge market demand, and now have put a number of fingerprint lock brand marketing, dare to put a lot of money to play TV commercials, on trying to support investment, leveraging the fingerprint lock in this huge market. But in the process of the brand, may also need to devote the next. Otherwise, it is not just a sigh: "I know half my advertising is wasted, but I do not know which half." It is all wasted corporate resources and time to build the brand.
Brand is the future, fingerprint lock in the future, demand is also coming. Hope that the Chinese enterprises to grasp the needs of fingerprint lock, fingerprint lock brands to build the future.
Edit Express Comment: Needs determines production. The fingerprint lock makers, to see the market demand and satisfy those needs can make your own road to go wider market more smoothly.
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